At NSP, we’ve always known that video is powerful, but now everyone else is talking about it, too! Capacity Interactive – a digital marketing agency we admire – yay, Digital Marketing Boot Camp for the Arts! – just shared two articles showing the impact of using video over other types […]

Ballet Hispanico is a company with great dancers and an incredible team. We love working with them, and we especially loved filming their performance of CARMEN.maquia by Gustavo Ramírez Sansano at The Apollo Theater last November. We are obsessed with this dance. My whole team thinks it looks exquisite on camera, and it […]

Last Fall, my husband surprised me in a BIG way! He had our wedding video edited by my wonderful editor Ashli Bickford. Many, many hours of footage that had been sitting in a box for years (9 to be exact). I thought this wouldn’t happen until our 50th!! I was […]


The Francesca Harper Project | Look At This Shirt Promo Dance Video

Francesca Harper is a beautiful soul, and ever since we began working with her last year we have become obsessed with her work. We filmed Francesca’s Look At This Shirt at STEPS on Broadway in Manhattan, and put together this promotional video to give audiences a feel for the work.


Treehouse Shakers | Under the Tangle Promotional Dance Video

Treehouse Shakers is my daughter, Gracie’s favorite dance company. Mara McEwin and Emily Bunning went to the same college as I did, so we have a bond!! I love what they do in all of their shows, watching their creative genius at work. We loved filming this new dance theater piece by […]


Nel Shelby Productions | Year in Review, 2014

Happy New Year!! 2014 was an incredible year filled with so much dance. I pinch myself constantly, because I get to do what I love. Thank you to all of our amazing clients that make our work so worthwhile. It is a blessing to be in the dance world and […]


Saying Farewell to our Project Manager Emily Schoen

After nearly five wonderful years, Emily Schoen, our Project Manager, is leaving Nel Shelby Productions. I am sad to see Emily go – she has been a huge part of my business and has helped it grow in so many ways – but we are all excited for her next […]


Ballet Hispanico | Performance Video from CARMEN.maquia at The Apollo

We recently filmed Ballet Hispanico’s one-night only engagement at The Apollo Theater. Their CARMEN.maquia was gorgeous and amazing. Their dancers are phenomenal, and we love having our cameras following them across the stage!! Watch our quick 15-second dance video, a short but captivating excerpt from their performance. One of our series of short dance […]


Netta Yerushalmy | Performance Video from HELGA at Danspace

When my team really loves filming something, we want to show it off. We really enjoy working with Netta Yerushalmy and were delighted to capture her HELGA And The Three Sailors with two cameras at Danspace Project this Fall. Look out for more short (like, 15-seconds short!) dance videos showcasing some of the performances we’ve […]