Summer is here, and I’m filming and editing from Jacob’s Pillow Dance Festival in the Berkshires! It’s opening week!! Every year, we receive dance footage from companies around the world that are preparing to perform at the Festival. We create a promotional video to give audiences an overview of the fantastic dance performances coming to the main theaters at the […]

I couldn’t be happier to help shed light on the wonderful professional development and training available to dance educators in New York City. Filming and creating promotional reels about dance educators and dance teacher training is just one of the ways Nel Shelby Productions can be involved in bringing dance to every child. […]

We had so much fun creating the promo video for Ballet Hispanico’s 45th Anniversary Season at The Joyce Theater – so we were overjoyed to see the amazing social media response to it! Ballet Hispanico focused primarily on Facebook for a distribution strategy, because that’s where the company gets the most social engagement. They uploaded the […]

Last week, we filmed choreographer Emily Berry’s Forgiveness at Tribeca Performing Arts Center. Emily is an amazing person and runs a social impact multi-disciplinary arts organization called B3W – a company with a commitment to collaboration and community. The show was fabulous!! Emily created such a beautiful space and is doing such important […]

24May

Mexico Beyond Mariachi | Promo Video

Mexico Beyond Mariachi - 1 Minute Teaser Excerpt from Nel Shelby on Vimeo.

We always ask before we book a job making a promotional film – what is the purpose of your video? Who are you sharing it with? And why? Pre-planning for grant proposals, presenter clips and more helps an entire film shoot go more smoothly. Peter Bogdanos, Artistic Director of Mexico Beyond Mariachi, […]

Artists should take full advantage of their video right from the start – right after we film their show. At Nel Shelby Productions, we upload the unedited wide camera footage to a client’s Vimeo channel the week after their performances. Artists can use that footage to pull a quick clip out […]

11May

Behind the Scrim with Peter Kyle | Promo Video

Peter Kyle Promo from Nel Shelby on Vimeo.

“From beginning to end, working with Nel Shelby and her team of thoughtful professionals has been a real pleasure. I especially appreciate their sensitivity and attention to detail in all aspects of our project. The work looks great!” – Peter Kyle, Peter Kyle Dance We recently filmed Peter Kyle’s VIGILANCE, […]


It’s been wonderful working all season long with New York Live Arts on promotional films for their upcoming performances, programs and engagements. You can see the short film we made about Resident Commissioned Artist Okwui Okpokwasili on a blog post from Fall. New York Live Arts’ Live Feed series is […]