The best way to promote dance is to make & share video.

Video has the power to create a lasting impression on your ticket buyers, your donors, your fans. That impact is what drives our team of dance videographers, editors, directors and storytellers to collaborate and create the most beautiful, exciting and moving videos we can.
Get in TouchWatch Our Videos

Nel Shelby Productions is deeply dedicated to the preservation and promotion of dance. We offer high-quality documentation of live performances, filmed with the best equipment, by a team of trained dancers who just get it. We produce virtual events and livestreams to help expand your audience on digital platforms. And we make fully edited dance marketing videos and full-length documentaries and dance films, flexing our creative muscles to expose more people to art we love.

How Can We Bring Your Art To A Bigger Audience?

Video Production & Consulting

Trying to figure out virtual events, livestreaming, watch parties, and Zoom choreography?? Book a consultation with us to produce your next virtual program! We see ourselves in this new world as TV producers, bringing your art to the screen so audiences all over the world can experience your work. Our holistic approach considers all aspects of your video production: from filming to run-of-show to fundraising…
Learn more & schedule a call!

Videography & Editing Services

Hire our expert dance videographers for high-quality, single and multi-camera shoots of live performances, classes, community programs, rehearsals & more. Physically-distanced for now, until we’re all back in the theater! We can also film-from-home or create something using your existing footage — editing emotionally-charged and exciting promotional videos, choreo reels, fundraising videos & films! 
Tell us about your project.

I founded my dance video production company when I realized that all of my college dance footage was fuzzy, far away and completely unusable.

There was clearly a need for better quality dance video, and since I had broadcast experience in addition to dance training — it felt like the perfect combination of my passion and skills.

Now, Nel Shelby Productions has grown from a one-woman show to a team of creative videographers, editors, marketing minds, client relations and project managers. All women (and occasionally, a few good men).

We value joy and kindness as much as we do high-quality video and cutting-edge equipment.

Nel Shelby named 30 over 30 in Dance Magazine

“A sturdy braid of dance, filmmaking and entrepreneurship runs through the center of Nel Shelby’s story, from training in ballet, jazz and tap during her Colorado childhood, to studying broadcast media at Stephens College in Missouri, to her arrival at Jacob’s Pillow as a videography intern. Nel Shelby Productions opened for business in 2004; four years later, she stopped teaching Pilates part-time to focus on her company and two kids.”

Honored to be named 30 over 30

among these luminaries in the dance community

“I was so impressed and inspired working with Nel and her team. They were professional, open, and engaging. In short, they brought my vision to life. Stars of American Ballet can now be seen as game-changer. We are forever grateful!”


— Daniel Ulbricht, Artistic Director, Stars of American Ballet

About NSP

Our team is made of dancers and choreographers who know exactly what you need to share your work with presenters, grant-makers, festivals, and audiences. High-quality video that showcases your work as you intended it to be seen. No fancy zooms. No fuzzy footage. Just pure, gorgeous documentation of your dance, uploaded online for you to share.

Documentary Films

PS DANCE!, our New York Emmy-nominated film, has aired on television channels across the nation and was screened at festivals like Dance on Camera (Lincoln Center), Jacob’s Pillow Dance and more.

Creating this and other dance education films is central to our mission — we believe in #DanceForEveryChild!

Storytelling through documentary film allows artists to move beyond the proscenium and let audiences into the creative process.

Want to learn more?

Get in touch to see how our dance videography and editing can serve your company this season and beyond.