Don't lose your choreography forever to fuzzy, faraway video.




Our team is made of dancers and choreographers who know exactly what you need to share your work with presenters, grant-makers, festivals, and more. High-quality video that showcases your work as you intended it to be seen. No fancy zooms. No fuzzy, overexposure. Just pure, gorgeous documentation of your dance, uploaded online for you to share.




The best way to promote your work is to make & share video.




Video can have a monumental impact on your ticket buyers, your donors, your fans. Educate your audience about a featured choreographer. Tease your new premiere. Share enthusiastic testimonials by your most devoted dance students. We can help you grab your audience’s attention with better content than ever before.



Our films and documentaries can bring your dance, and your cause, to a wider audience.



When we dive in to your story, we’ll explore how to best convey your message, your narrative and the emotion surrounding it all. Nel is the creative force a New York Emmy-nominated documentary, films screened in dance film festivals in New York City, San Francisco, and more.



Don't lose your choreography forever to fuzzy, faraway video.

The best way to promote your work is to make & share video.

Our films and documentaries can bring your dance, and your cause, to a wider audience.

I founded my dance video production company when I realized that all of my college dance footage was fuzzy, far away and completely unusable. There was clearly a need for better quality dance video, and since I had broadcast experience in addition to dance training — it felt like the perfect passion project.

Now, Nel Shelby Productions has grown from a one-woman show to a thriving operation with an excellent team of creative videographers, editors, marketing minds, client relations and project managers. We are still deeply dedicated to the preservation of dance through documentation of live performances, but we also focus on digital marketing and promotion with fully edited marketing reels, documentaries and dance films.

Each client we take on receives a custom experience tailored to their dance video needs.

We've been a part of the dance world for years and understand exactly what you need for grant applications, auditions, social media, festival applications and more.


Book shows, impress producers, attract presenters, land commissions, and preserve dances with stellar video documentation of your next performance.

Marketing Video

Sell tickets, excite audiences, grow your reach, and propel your company by using stand-out promotional videos on social media, your website and more.

Fundraising Video

Impress donors, entice board members, get grants, and convince funders with fundraising videos that pull at their heartstrings and tug at their wallets.

Creative Films

Make art, enter festivals, host screenings, and maybe even score an Emmy nomination with documentaries and dance films that educate, inspire and tell your story with heart.

I was so impressed and inspired working with Nel and her team. They were professional, open, and engaging. In short, they brought my vision to life. Stars of American Ballet can now be seen as game-changer. We are forever grateful!

Daniel Ulbricht

Artistic Director, Stars of American Ballet




Want to Learn More?

Get in touch to see how our dance videography and editing can help your company succeed this season and beyond.



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