The best way to promote dance is to make & share video.
Video has the power to create a lasting impression on your ticket buyers, your donors, your fans. That impact is what drives our team of dance videographers, editors, directors and storytellers to collaborate and create the most beautiful, exciting and moving videos we can.
Nel Shelby Productions is deeply dedicated to the preservation and promotion of dance. We offer high-quality documentation of live performances, filmed with the best equipment, by a team of trained dancers who just get it. We produce virtual events and livestreams to help expand your audience on digital platforms. And we make fully edited dance marketing videos and full-length documentaries and dance films, flexing our creative muscles to expose more people to art we love.
How Can We Bring Your Art To A Bigger Audience?
Livestream Productions & Virtual Events
Trying to figure out virtual performances, livestreaming and hybrid events? We see ourselves in this new world as TV producers, bringing your art to the screen so audiences all over the world can experience your work. Our holistic approach considers all aspects of your video production: from filming to run-of-show…
Videography & Editing Services
Hire our expert dance videographers for high-quality, single and multi-camera shoots of live performances, classes, community programs, rehearsals & more. We can also film-from-home or create something using your existing footage — editing emotionally-charged and exciting promotional videos, choreo reels, fundraising videos & films!
I founded my dance video production company when I realized that all of my college dance footage was fuzzy, far away and completely unusable.
There was clearly a need for better quality dance video, and since I had broadcast experience in addition to dance training — it felt like the perfect combination of my passion and skills.
Now, Nel Shelby Productions has grown from a one-woman show to a team of creative videographers, editors, marketing minds, client relations and project managers.
We value joy and kindness as much as we do high-quality video and cutting-edge equipment.
Watch: Next at the Kennedy Center on PBS
A dream come true!
The Kennedy Center asked me to direct and edit a 15-camera shoot of Ballet Hispánico’s Doña Perón by Annabelle Lopez Ochoa.
Subscribe to THIRTEEN PBS Passport to watch the full-length performance.
One of our most ambitious projects to date!
A 15-camera, made-for-broadcast dance film, captured at The Kennedy Center
“I was so impressed and inspired working with Nel and her team. They were professional, open, and engaging. In short, they brought my vision to life. Stars of American Ballet can now be seen as game-changer. We are forever grateful!”
— Daniel Ulbricht, Artistic Director, Stars of American Ballet
About NSP
Our team is made of dancers and choreographers who know exactly what you need to share your work with presenters, grant-makers, festivals, and audiences. High-quality video that showcases your work as you intended it to be seen. No fancy zooms. No fuzzy footage. Just pure, gorgeous documentation of your dance, uploaded online for you to share.
Documentary Films
PS DANCE!, our New York Emmy-nominated film, has aired on television channels across the nation and was screened at festivals like Dance on Camera (Lincoln Center), Jacob’s Pillow Dance and more.
Creating this and other dance education films is central to our mission — we believe in #DanceForEveryChild!
Storytelling through documentary film allows artists to move beyond the proscenium and let audiences into the creative process.