Ballet Hispanico’s Waiting for Pepe | Promotional Dance Video
Ballet Hispanico has been our client for years, and it’s such a joy to work with them!
Artistic Director Eduardo Vilaro and his team are smart and organized when it comes to using video for their company. They know what they need, and they’ve also found formulas that work for them to promote their repertory.
This promotional dance video for Waiting for Pepe by Carlos Pons Guerra can be used by Ballet Hispanico to sell tickets to performances, to promote their collaborations with choreographers, and to recap excitement from a show. It can be delivered to presenters to help promote performances, or live on their website to showcase their exciting rep.
Beyond making exciting reel-quality dance promos like this one, Ballet Hispanico has created a formula with us for putting other repertory videos together. For these, we’ll knit three distinct sections of a work into a compact video that shows the depth and energy of the piece. See examples below!
Whether we’re making a more “formulaic” sizzle video, or creating an entirely rhythmic and exciting promo, the video editing process is smart, efficient, and effective. We love making videos for Ballet Hispanico, and can’t wait to make the next!!
Nel Shelby is Video Producer at Jacob’s Pillow Dance Festival and Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.