For the last three years, Christopher and I have been attending Capacity Interactive’s Digital Marketing Boot Camp for the Arts.
Our marketing manager Amy Jacobus comes with, and we soak in all of the incredible inspiration of how creative and strategic arts organizations can be with marketing today.
We’ve also sponsored the conference—filming, livestreaming and editing the talks—for two years now. We’re so excited to be able to share pieces of the conference with people who can’t attend!
Last fall, I was especially inspired by two of their speakers.

Nel Shelby is Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is Video Producer at Jacob’s Pillow and Vail Dance Festival and is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.