I know I want a video, but I just don’t know where to start. Help?
First, realize nah you are so good at making dances and you don’t have to know how to make a video!!! We’ve got this! We can help you through the video process from start to finish. Brainstorming and talking through your vision for your video, and of course, we can help with all aspects of video production. We get a kick out of the creative process just as much as we enjoy filming your work.
I have a fancy iPhone with tons of video apps, and my stage manager has a camera. Why do we need professional equipment?
Good question. Our professional, broadcast quality equipment makes clearer, better films. Period. We have countless stories where people went the “I have a friend to do my video” route and they never got their video. 🙁
Our equipment allows us to control the many components of shooting live dance—we can easily adjust to quick lighting changes, onstage sounds, speaking, singing and frequent entrances and exits. Many dance companies proudly collaborate with lighting designers who create a unique environment for their work. In order to highlight the lighting design of your piece, you must have a high-quality camera with manual setting options. With our cameras, we can respond in the moment to what is happening onstage.
What about sound quality?
Our equipment offers the capability to get a sound feed directly from the board (with sound levels tested in pre-show) as well as high-quality boom mics on our cameras, which enhance the live performance feel of the audio recording.  We can expand the quality of sound by bringing in a sound technician just for our video recording.  Sound and video are best friends and we take pride in making sure sound is given extra attention.  How many times have you turned off the beautiful video just because sound is bad?  We don’t want that to happen.
Why should I care about high-quality video and sound to begin with?
Dance is a visual art form. It is also fleeting. Performances happen once—even shows that have lengthy runs have a different energy each night. Funders, presenters, donors, new audiences and the press want to watch video they can see, hear and be moved by. Work with us and we’ll cover all three. We have talked to many people that said they were not looked at or accepted for a gig or a grant due to video quality.
I’m a techie and I’m curious. What kind of equipment do you use?
We use the Sony PMW200 (XDCAM series) camera. This is a high definition camera (1920X1080) that accentuates the nuances of the movement. Depending on your project, we may choose different cameras, such as the Sony A7R or the NIKON DSLR cameras.  We talk with you and listen to your needs and vision in order to choose the best camera. Currently we do film in 4K. We also use professional grade fluid head tripods that help us move our cameras with the dance as smoothly and gracefully as your performers are moving across the stage.
How do you edit my film? Should I just ask for raw footage and work on it at home with iMovie?
At NSP, we work with you from initial brainstorm to final edit and delivery. We use Adobe Premiere. With additional programs like After Effects and Photoshop we work to make your film look gorgeous.
What’s the timeline? I want this done…um, yesterday.
Because all of our projects are unique, they each have a unique timeline. We create a contract before we begin any project that outlines the delivery date. If you need your project sooner, we can accommodate. This may involve a rush fee, and we’ll let you know.
Do you upload to YouTube & Vimeo? Can you help us achieve the best quality for sharing with all our friends and followers online?
Of course! We pride ourselves on delivering high quality video for web uploads, and we can help you start to finish.
What about photography? Do you offer still images of our performances as well?
We often team up with New York-based dance photographer Christopher Duggan (Nel’s husband!) to provide each company with a full array of photos for their preservation and promotional needs. You can learn more about Christopher’s dance photography on his website and let us know if your project involves photo in addition to video.
Speaking of photography, who are the gorgeous dancers featured on your website?
All background photos on our website are by Christopher Duggan and background videos by Nel Shelby Productions. Dance companies featured here include: Summation DanceBallet BC, Ballet Hispanico, Cincinnati BalletDorrance DanceCompagnie KafigDaniel Ulbricht of New York City BalletThe School at Jacob’s Pillow, Misty Copeland at Vail International Dance Festival, Samuel Asher Kunzman’s READY, Netta Yerushalmy in Where Women Don’t Dance, Carolyn Dorfman Dance Company, Pam Tanowitz Dance, Marymount Manhattan College’s Dance Department and Yaa Samar! Dance Theatre.

OMG this is so Great! The promo video makes the whole f*%$ing night look so Glamorous and Exciting and Important!

Nicky Paraiso, Director, LaMaMa etc.


Thank you so much. People are seriously LOVING it!!

Sumi Clements, Summation Dance

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