I was so excited to make these videos for Lorri Dyner’s design business! I tend to not take on a lot of work outside the dance world, but I couldn’t resist a project this fun. Who doesn’t love learning simple tips about decorating?

Lorri was so much fun to work with. Her energy on camera is so great – she’s the perfect tv personality! I’m already using some of Lorri’s tips after my team edited her videos!

Plus, we were able to use some of our video marketing skills.

Lorri has these brilliant Bite-Sized Decorating Tips which are already short and snappy. So we created even shorter teasers for her to post on Instagram to lead viewers to the longer, more detailed versions on YouTube and hopefully become subscribers on both channels.

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It’s such a great way to think about how content should be shaped for multiple social networks. My team and I are making Instagram versions of a lot of our longer videos for our clients now.

Check out Lorri’s decorating tips, and try out some of your own!

You can learn more about Lorri Dyner and her work at lorridynerdesign.com.