Jacob’s Pillow | Season Marketing Video 2017
Summer will be here before you know it!
How do we know? The Jacob’s Pillow Dance Festival season overview video is here!!
Every year, NSP gathers dance video footage from all the companies around the world that are preparing to perform at the Festival. We create a lot of marketing and promotional video from that footage, and we have a totally systematized approach to make sure the Pillow has everything they need to sell tickets, get audiences excited about shows, and share compelling social media content the second the season’s on sale.
Our season overview video brings together footage from all twenty dance companies performing on the Pillow’s main stages to give audiences a look of the full line-up of performances.
The Pillow season overview video is used everywhere – on YouTube, on Facebook, Instagram, in online ads, on the Jacob’s Pillow website, on the Pillow campus playing on loop in places like the Welcome Center…
We have a full-length version and a 1-minute version. Here’s the full-length:
We also cut together shorter videos for each company individually.
This way, someone can watch the season overview to get the feel for the whole season, but they can also dig in a bit more deeply into what a specific show will be like.
These shorter, company-specific videos are shared on Facebook, Instagram, YouTube and can be used in ads there, too.
Like this:
And now that Jacob’s Pillow has a gorgeous new website with large, beautiful video on the homepage and the ability to share multiple videos on each program’s description page, visitors interested in what’s coming up at the Pillow can get a really clear answer to that question when they visit the website!
Videos can tell powerful stories across many different platforms. I love that.
And I cannot wait to spend another summer as Jacob’s Pillow’s Video Producer, leading a new video team and helping raise the next generation of dance videographers and editors, and collaborating with my dance photographer husband (who made the photo of Urban Bush Women on Inside/Out stage at the top of this post!)
Nel Shelby is Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is Video Producer at Jacob’s Pillow and Vail Dance Festival and is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.