Jacob’s Pillow Dance Video | Introducing 2018 Artists

by | Mar 29, 2018 | Promotional Video

Editing Short Jacob’s Pillow Dance Videos To Help Sell Tickets

Each year, we gather footage from all the artists about to perform at Jacob’s Pillow Dance Festival. We then create short videos that help the Pillow promote and sell the shows. We’ve done this every summer since 2005!!

Jacob’s Pillow’s tickets go on sale in April (so soon!) and they’ve been stirring up excitement for the season with video from a variety of artists before the on-sale date.

How These Promo Videos Fit Into Their Marketing Plan

We get video footage from the artists (in some cases, NSP has the footage we need, because we’ve filmed the company before), and edit it to create short promotional dance videos to use on social media, in Facebook and Instagram ads, and on the Pillow website – especially ticket pages.

I feel super honored to be able to put these together each year. The Pillow is one of my favorite places in the entire world. Director Pam Tatge’s selection of artists for this year’s Festival is incredible. I’m so excited Pilobolus is coming back. Batsheva, Ephrat Asherie, Philadanco, Michelle Dorrance, Faye Driscoll (who was just announced as winner of the Jacob’s Pillow Dance Award!!), Limón Dance Company, Hubbard Street Dance Chicago, Netta Yerushalmy, Sonya Tayeh, Daniel Ulbricht… I mean, this is a ton of artists I love!!

I hope these videos help you get as excited about the Festival as I am!

Dorrance Dance

Batsheva Dance Company – The Young Ensemble


Ragamala Dance Company

Nel Shelby is Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is Video Producer at Jacob’s Pillow and Vail Dance Festival and is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.