Performing Arts Video | A Facebook Live On Reusing Content
I recently went live on Facebook with my marketing manager Amy Jacobus to discuss using video for marketing, and some of the things we wish our performing arts video clients would put into practice more often.
First, we talked about how we want to see our clients use their video footage more frequently. And to reuse promotional videos they’ve created in the past, too! Many of our dance clients have video footage from years and years of shows, just sitting in their archives. Amy and I discussed how it’s hard to remember all that you have at your disposal, but if you organize your collection of video in a document or spreadsheet, you’re more likely to remember what you have to use and share.
Also, it’s OK to use your edited videos over and over again!!!
One of our number one pet peeves in working in video is that people only share a video for one campaign and then completely abandon it forever. We’ve seen real success for our clients when they re-share past videos for new events or just as a way to re-engage fans. Always remember that not everyone saw it the first time!
Finally, Amy and I also discussed a frequently asked question from our clients: How long should my video be??? You may be surprised to hear our answer!! 🙂
Nel Shelby is Video Producer at Jacob’s Pillow Dance Festival and Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.