Creating a Promo Video for The Ailey School

by | Feb 9, 2024 | Promotional Video

I have always admired The Ailey School, so it was an honor to create this new promotional video for them!


I’m a firm believer that video is the best tool for promoting dance online.

Whether you’re promoting a training program, a performance, or a festival, video is the best way to inspire audiences to action.


Right now, The Ailey School is holding auditions for their summer intensives all over the country.


Sharing this promotional video on Instagram helps them reach the young audiences who might be looking for summer dance programs!!

They’ve also shared the video on their official Ailey Pressroom page, where it is available for download. Helping companies connect with the press is always an exciting part of what we do!!

Check out The Ailey School’s new promo video above, and let me know what you think!!

Do you need a promotional video for an upcoming program or project? Drop me a note!!

Nel Shelby is Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is Video Producer at Jacob’s Pillow and Vail Dance Festival and is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.