The hard part then, is framing your promo videos for specific audiences. Just like when you’re planning your video shoot, it’s essential to ask what you want your video to do for you when you start editing your promo.
We worked with a script writer and the company to create the narrative Jawole tells in the video – a narrative that gives a big picture view of UBW, straight from its leader, with passion and excitement. She tells us about the company’s history and why dance and community engagement are their modes of work. All of this is sprinkled with dance video clips of captivating performances, classes, and behind-the-scenes looks at how they make all of this happen.
Ballet Hispanico also framed their video around their #BAllYouCanB campaign – and the bold typography choices, motion graphics and clever slogan really help to make the promo memorable and impactful.
Brand Awareness Promos
These dance videos have such a bright, joyful tone. They inspire feelings of community and support. There’s not a clear call to action, but we hope they inspire viewers to learn more about how they can support dance in New York City!
Are you ready to make a promo?
Nel Shelby is Owner & Filmmaker for Nel Shelby Productions, her New York City-based company dedicated to dance videography and editing. Nel shares her mission to preserve and promote the art of dance with her husband, Christopher Duggan, a dance and wedding photographer. They collaborate on projects with dance companies of worldwide renown, up-and-coming choreographers, dance educators, dance schools and more. Nel is Video Producer at Jacob’s Pillow and Vail Dance Festival and is also the proud Director and Producer of PS DANCE! — a New York Emmy-nominated documentary about dance education in NYC’s public schools.