At NSP, we’ve always known that video is powerful, but now everyone else is talking about it, too!

Capacity Interactive – a digital marketing agency we admire – yay, Digital Marketing Boot Camp for the Arts! – just shared two articles showing the impact of using video over other types of ads. Moment of truth, people: Video can persuade audiences to attend shows better than anything else.


It’s not a rumor that print is dying and the Internet rules. Social media is an increasingly significant part of our culture and Facebook, YouTube, Instagram and more can be accessed everywhere at any given time. How close is your smart phone right now? Is that how you’re reading this article? Thought so!

This is what makes video so much more impactful today – potential fans, presenters and funders can see your digital ad while scrolling through Facebook on their commute to work or while waiting for their friend to meet them at lunch. If you can make videos that are inspiring, entertaining and informative, you will succeed in hooking an audience.

Think that’s hard? It’s not! It’s fun!
Contact us and we’ll help you do it.


A successful video is one that connects with your audience’s emotions – at NSP, we call this the chill factor – and one that has dynamic images and captivating music – a.k.a. all that you do as dancers.

Companies are using video all over social media, especially on Facebook, to capture attention, and Capacity Interactive just shared a study that blew our minds. In  just one second a video impacts your viewer. That’s right, in one second your video will be doing its job!!


The first second makes an impression, so make sure the first image anyone sees grabs their attention.


Even if they don’t watch your whole video, the fact that you’re using video is raising your brand’s awareness. And we all know how crucial it is to get the word out about your existence in the dance world. Keep up the great dancing, and spread the news with creative video, and I know we can introduce dance to even bigger and better audiences!

Want to read the full articles & studies? Click here: and here: